Meet Pia, your AI agent for listening to users

Whyser is your AI-powered qualitative insights platform for streamlining customer research with AI-moderated user interviews, uncovering insights at scale. Whyser interviews customers on your behalf, making research happen when it otherwise wouldn’t.
The name "Whyser" combines 'Why' and 'User' highlighting our focus on uncovering user motivations, needs, and behaviors. It also hints at becoming 'wiser', by providing companies with smarter, data-driven decisions.
At Whyser we created Pia, an AI agent designed to interview participants, analyze results, and discover valuable insights.

You can conduct a wide range of studies, including product validation, concept testing, user pain point discovery, market trend analysis, brand perception monitoring, and continuous feedback gathering throughout the product lifecycle.

Trusting AI in research comes down to ensuring the experience is natural, the right questions are asked and the analysis is reliable. Whyser is built specifically for qualitative research, applying best practices in both interview moderation and insight extraction.

• A Natural Experience: We offer voice-based interviews that feel conversational and engaging, leading to richer, more thoughtful responses—unlike rigid surveys or text-based chatbots.
• Asking the Right Questions: We follow your study setup while dynamically adapting to participant responses and ensuring interviews stay on track. We have strict guardrails in place to keep the conversation within topic. Our questioning techniques are optimized for qualitative depth, using structured probing to uncover meaningful insights—not just generate text.
• ‍Reliable AI Analysis: Unlike generic AI tools like ChatGPT, which can hallucinate when analyzing interviews, Whyser is built for accuracy. Our insights come directly from participant responses, ensuring every piece of information is backed by real quotes—making them both accurate and trustworthy.

Unlike static surveys, Pia engages in dynamic, conversational interviews, adapting questions in real-time based on responses. This approach dives deeper into user thoughts, yielding more nuanced and valuable qualitative insights.

Traditional unmoderated studies follow a rigid structure with fixed questions and pre-set tasks, often leading to responses that are either too constrained or lack direction—missing depth due to rigid constraints or losing focus when too open-ended.
Whyser transforms this by making research dynamic: conversations adapt in real-time based on participant responses. This results in richer, more actionable insights without slowing down research timelines.

We offer unique advantages over human interviewers, operating 24/7 and conducting unlimited interviews simultaneously in multiple languages. This eliminates scheduling challenges, no-shows, and time zone constraints, allowing participants to engage at their convenience.
We apply consistent questioning techniques, reducing human bias and variations caused by factors like mood or fatigue. Some participants may also feel more comfortable sharing sensitive information with AI, as it can feel less judgmental.
However, for studies where human empathy, connection, or physical presence is essential—such as in-depth ethnographic research—a human interviewer may be the better choice. Whyser is designed to augment research. If you don’t need to be in the room, AI moderation is the smart choice to ensure you capture deep qualitative insights efficiently and at scale.

Synthetic participants are AI-generated entities that simulate human responses based on predefined personas. They are a powerful tool for testing a study before launch—helping refine question flow, identify gaps, and ensure the interview captures the depth you expect.
However, real participants bring authentic experiences, emotions, and unpredictable insights that AI cannot replicate. Their responses reflect real-world behaviors and motivations, making them essential for user research. That’s why our core focus is gathering insights from real participants, while synthetic users serve as a valuable tool for pre-testing and fine-tuning research before it goes live.

We offer multiple options to share interview links:

• Email Outreach: You (or we) can contact participants via email on your behalf, making the recruitment process easy and efficient.
• Customizable Links: We provide interview links that you can distribute in various ways:
  - Single Link for All Participants: Simple to share, perfect for anonymous studies.
  ‍- Links Encoded with Your User IDs: Allows you to correlate responses with your existing user data.
  
• Embed Directly in Your Product: Capture feedback in the moment by intercepting participants within your application—providing a seamless experience that increases engagement and response rates.

English is the default, but Pia speaks a lot more! Here’s the full list: Afrikaans, Arabic, Armenian, Azerbaijani, Belarusian, Bosnian, Bulgarian, Catalan, Chinese, Croatian, Czech, Danish, Dutch, English, Estonian, Finnish, French, Galician, German, Greek, Hebrew, Hindi, Hungarian, Icelandic, Indonesian, Italian, Japanese, Kannada, Kazakh, Korean, Latvian, Lithuanian, Macedonian, Malay, Marathi, Maori, Nepali, Norwegian, Persian, Polish, Portuguese, Romanian, Russian, Serbian, Slovak, Slovenian, Spanish, Swahili, Swedish, Tagalog, Tamil, Thai, Turkish, Ukrainian, Urdu, Vietnamese, and Welsh.

Whyser offers flexible options for managing incentives. You can choose to handle incentives yourself or let us take care of it. We support popular digital gift cards and your own product codes. For existing users, we recommend offering exclusive promotional codes to reward loyalty and encourage continued engagement. New participants can receive digital gift cards or discounts. When we manage incentives, they're only distributed after Pia confirms a successful interview, ensuring both quality and cost efficiency.
Additionally, you can configure a completion URL, if prefer to work with other incentive providers like Tremendous, or Virtual Incentives.

We take data security seriously. We prioritize data security by leveraging enterprise-grade cloud services, implementing state-of-the-art encryption for data in transit and at rest, and enforcing strict access controls. By default, we don't collect participants' Personally Identifiable Information (PII), though we offer an option to gather names and emails before interviews. We're committed to maintaining the highest security standards and employing industry-leading practices to safeguard your valuable insights, while staying abreast of evolving security landscapes.